About Us

Introduction

At Elle Blooming, we believe that the most meaningful gifts are those made with love, intention, and lasting beauty. Our handcrafted, hypoallergenic pipe cleaner flowers are more than just gifts – they’re lasting keepsakes, heartfelt expressions of joy, and a celebration of creativity that never fades.

Assorted colorful pipe cleaners neatly stacked in bundles, including red, light blue, yellow, orange, brown, purple, green, pink, and white, used for DIY crafts and handmade flower making

Who We Are

Elle Blooming is a floral gifting brand born in Australia, now proudly present in both Australia and the United States. We specialise in handmade floral gifts, offering finished bouquets and DIY flower kits crafted from premium pipe cleaners – a creative, allergy-free alternative to traditional flowers.

Smiling woman in the US holding a handcrafted bouquet made from blue and white pipe cleaner flowers — a thoughtful floral gift now delivered locally within the USA.

Our Journey

We began with a simple yet powerful idea: to create floral gifts that could last forever. Inspired by the fleeting beauty of fresh blooms, we turned to pipe cleaner artistry to bring a fresh, lasting twist to gifting. From humble handmade beginnings, we’ve blossomed into a trusted brand for customers worldwide, celebrating milestones, love, and creativity one flower at a time.

 

Our Vision & Mission

We aim to redefine gifting by offering lasting, meaningful, and sustainable floral alternatives. Our mission is to spark moments of connection, inspire joy, and support eco-conscious creativity through thoughtfully designed flower arrangements. Whether gifting or creating, our flowers are made to bring people together in a lasting way.

 

What Makes Us Different

Every Elle Blooming product is lovingly handmade, customisable, and thoughtfully packaged – perfect for gifting or crafting your own keepsake. With fast delivery across Australia and the US, and step-by-step tutorials included, we ensure every customer enjoys a smooth, joyful, and personal floral experience.